The sports brand Nike has chosen the Terramar Autòdrom as the setting for The Ultimate Ride, the spectacular European presentation of its new Vomero 18 running shoe model. The event, held a few weeks ago, transformed the historic circuit into a perfect showcase for sporting tradition and cutting-edge technology to merge.
Nike unleashed its full potential in this presentation, recreating an atmosphere that combined the essence of motor racing with the running experience. Participants in this corporate event were able to walk a route that crossed different areas of the Autodrome, allowing them to experience the new cushioning and response characteristics that define the Vomero 18.
The sports brand installed several experiential spaces for guests, including professional athletes, influencers and specialized media. An impressive audiovisual display illuminated the historic banked curves of the circuit, creating a unique atmosphere with a heightened visual impact.
The Terramar Autòdrom has established itself as a preferred space for product launches in the automotive and sports sectors, among others, thanks to its combination of historical value and visual spectacularity. Brands of vehicles, motorcycles and casual clothing have used the facilities for exclusive presentations, taking advantage of the unique atmosphere offered by this monument to motor sports.
