For a while now, the Autodrome Terramar has been attracting the attention of a number of companies looking to organise car-related events or conferences. We have seen an increase in inquiries from various companies looking to hold film shoots, photoshoots or presentations here, whether it be on the track or in the other facilities on site.
A few weeks ago, the Association of Incentive Agencies held its annual meeting in Sitges, in collaboration with the Sitges Convention Bureau (Turisme de Sitges). Around 30 professionals took part in various presentations analysing the challenges facing conference tourism and events as a result of the pandemic. As part of the meeting, the attendees made a visit to the Autodrome, where they took to the track in some classic vehicles.
The interest that these two organisations have shown in the potential facilities that the Autodrome has to offer is just the latest evidence of the growing interest in the site for holding corporate or advertising events. Already, brands like Lamborghini, Aston Martin, Peugeot, Toyota, Seat, KTM and Honda have all been on the track, either trialling models, filming or holding photoshoots.
As well as the track, these companies have also taken an interest in other parts of the facilities, particularly the grandstand. Seat launched their Cupra model inside the grandstand in 2018, and Antonio Orozco recorded the music video here for his single, “Hoy”.
With the relaunch of the facilities and the reopening project, several event organisers have shown an interest in visiting the site and learning about the possibilities on offer.