The Autodrome, the stage for the world presentation of the new Cupra

The facilities at the Autodrome of Terramar witnessed an event with an impressive impact on the automotive world at an international level: the presentation of the three new Cupra models: Terramar, Tavascan and Urban Rebel, as well as several prototypes. Up to 4,000 professionals from all over Europe we present in the different sessions, under the slogan #CupraImpulse. The event also received institutional representatives, including the President of the Generalitat, Pere Aragonès; the Minister of Industry, Trade and Tourism, Reyes Maroto, and the Mayor of Sant Pere de Ribes, Abigail Garrido.

The event involved the design, creation and assembly of an auditorium –dubbed Prisma-, where the company’s executives and managers staged presentations. Large state-of-the-art screens, mobile scenarios, virtual performances and food and leisure  areas were included in the stage. The action has also taken advantage of other spaces of the facilities, such as the stands, some of the esplanades of the enclosure or the historical track of the circuit, dating from 1923

In all these areas, presentations, mappings, performances, laser games and filming of vehicle have been carried out. Hundreds of professionals participated in the assembly and development of the event, who carried out impeccable staging work and that has aroused the enthusiasm of the attendees.

It is the second time cupra has chosen the Autodrome of Terramar to carry out a world presentation. The previous one was in February 2018 and also attracted professionals from all over the continent. On both occasions, the facilities of the Autodrome have provided and open wide space that it has, together with the heritage value of the circuit and its buildings, in addition to the pleasant environment that offers a landscape integrated into nature and next to the sea.